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  • Digital Innovation Strategy
    Digital Innovation Strategy

    Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries.Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions.Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation.The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.

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  • Data and Analytics Strategy for Business : Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy
    Data and Analytics Strategy for Business : Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

    For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business.Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience.Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity.It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors. Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making.Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy.

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  • Content Strategy for the Web
    Content Strategy for the Web

    FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS.Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start.How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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  • ISE Predictive Analytics for Business Strategy
    ISE Predictive Analytics for Business Strategy

    Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties.Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.

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  • What are skimming strategy and market penetration strategy?

    Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.

  • What are strategy games?

    Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.

  • Looking for strategy game.

    If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.

  • What is pricing strategy?

    Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.

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  • Patrician Towers of Influence Strategy Game
    Patrician Towers of Influence Strategy Game

    Welcome to 13th Century Italy, a time when wealthy Patrician families build magnificent towers to represent their power and prosperity: the more influential the family, the taller the tower! You are a master builder, ready to profit from the vanity of the Patrician families. You take building orders, adding floor after floor, and when a tower is complete, you'll be there to take the credit. At the end of the game, the builder with the most victory points wins! GAMEPLAY Patrician: Towers of Influence is delightfully effortless to play. Each turn, play a Building card, which allows you to add to a tower in the matching city. Some cards allow you to take special actions that help you or hinder others. Next, take the face-up card from the pile next to the city where you just built a tower. As the game goes on, towers will grow and points are scored for who controls the tallest towers in each city, as well as for playing Patrician portrait card sets. In the end, the builde 1 Game board 149 Tower pieces 20 Prestige tokens 55 Building cards 6 Trade Route markers 4 Delegates cards 24 Bonus Prestige tokens Rules

    Price: 94.09 £ | Shipping*: 0.0 £
  • Patrician Towers of Influence Strategy Game
    Patrician Towers of Influence Strategy Game

    Welcome to 13th Century Italy, a time when wealthy Patrician families build magnificent towers to represent their power and prosperity: the more influential the family, the taller the tower! You are a master builder, ready to profit from the vanity of the Patrician families. You take building orders, adding floor after floor, and when a tower is complete, you'll be there to take the credit. At the end of the game, the builder with the most victory points wins! GAMEPLAY Patrician: Towers of Influence is delightfully effortless to play. Each turn, play a Building card, which allows you to add to a tower in the matching city. Some cards allow you to take special actions that help you or hinder others. Next, take the face-up card from the pile next to the city where you just built a tower. As the game goes on, towers will grow and points are scored for who controls the tallest towers in each city, as well as for playing Patrician portrait card sets. In the end, the builde 1 Game board 149 Tower pieces 20 Prestige tokens 55 Building cards 6 Trade Route markers 4 Delegates cards 24 Bonus Prestige tokens Rules

    Price: 115.79 € | Shipping*: 0.0 €
  • Patrician Towers of Influence Strategy Game
    Patrician Towers of Influence Strategy Game

    Welcome to 13th Century Italy, a time when wealthy Patrician families build magnificent towers to represent their power and prosperity: the more influential the family, the taller the tower! You are a master builder, ready to profit from the vanity of the Patrician families. You take building orders, adding floor after floor, and when a tower is complete, you'll be there to take the credit. At the end of the game, the builder with the most victory points wins! GAMEPLAY Patrician: Towers of Influence is delightfully effortless to play. Each turn, play a Building card, which allows you to add to a tower in the matching city. Some cards allow you to take special actions that help you or hinder others. Next, take the face-up card from the pile next to the city where you just built a tower. As the game goes on, towers will grow and points are scored for who controls the tallest towers in each city, as well as for playing Patrician portrait card sets. In the end, the builde 1 Game board 149 Tower pieces 20 Prestige tokens 55 Building cards 6 Trade Route markers 4 Delegates cards 24 Bonus Prestige tokens Rules

    Price: 111.08 € | Shipping*: 0.0 €
  • Innovation Management : Effective strategy and implementation
    Innovation Management : Effective strategy and implementation

    The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation.The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.This textbook caters primarily for MBA and executive students of Innovation Management.In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition:- Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management- 86 international case studies that illustrate both the theory and practice of managing innovation- Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world- Reflective questions for students at the end of each chapter, with suggested answers on the companion website

    Price: 56.99 £ | Shipping*: 0.00 £
  • What is the difference between a marketing strategy and a communication strategy?

    A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.

  • Has he changed his strategy?

    Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.

  • What is Ferrero's marketing strategy?

    Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.

  • What are fantasy strategy games?

    Fantasy strategy games are a genre of video games that combine elements of fantasy and strategy. Players typically take on the role of a leader or commander in a fictional world, where they must make strategic decisions to build and manage their own empire, army, or civilization. These games often involve resource management, tactical combat, and diplomatic relations with other factions or players. Fantasy elements such as magic, mythical creatures, and epic quests are also commonly featured in these games, adding an extra layer of depth and immersion to the gameplay.

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